Are you ready to increase traffic and leads? Hi, I'm Colette Nichol. I'm a Vancouver SEO expert, consultant, and story strategist. I love helping local Vancouver businesses and global online businesses get found online with organic SEO.
When you have an SEO strategy that works, you can relax and enjoy running your business. You can get off the social media hamster wheel and get down to the brass tacks of business growth.
EST. 2014
If you want more local or global traffic so you can grow your business, then a smart SEO strategy is likely the best solution for your business. Working with an SEO specialist in Vancouver will help you increase leads in the medium and long-term. Whether you need a Vancouver SEO strategy or global strategy depends on your niche.
want more traffic ?
Like many Vancouver SEO experts, I got into this area by accident.
I started building websites in 2012 and quickly discovered that getting found online was a problem my clients and I faced. A big problem.
In 2014, I founded Story Envelope Media a video production company based out of Vancouver. But, once again, I was faced with the fact that if people don’t find your website or videos on the search engine results pages, then you’ve wasted your time and money.
That’s when I started to dig into SEO. Within a few years, I was obsessed. I started doing SEO for my clients and was beginning to see remarkable results.
I’ve been able to take websites from a few hundreds of organic visitors per month to thousands of targeted visitors.
In the process, I’ve helped clients 30x their leads, double their online revenue, double their gross revenue, and get ROI of over 4000%.
Look, not everyone can get these results - but if you're in the right niche, it could be possible for you.
I've found that the majority of business owners can see excellent returns if they commit to a smart SEO strategy.
Many business owners think they’re doing SEO when, in fact, their agency is just running Google ads campaigns. When they stop paying their SEO agency, the ads are turned off. And the traffic stops. This isn't SEO. Instead, SEO is about getting found on page 1 of the search engine results pages, organically.
Smart SEO is about growing a swell of organic website traffic related to what you sell. It's about building authority by creating helpful and strategic posts and pages that gets you found on the SERPs (Search Engine Results Pages). It’s about creating powerful assets that don't melt away if you fire your SEO agency.
A smart SEO strategy is largely immune to the vagaries of Google’s ever-changing algorithms. It doesn’t require constant updates and can pay dividends for years to come. Fun fact: I’ve had posts continue to get more and more traffic despite not touching them for years.
SEO is about huge long-term growth, not short-term fleeting rewards. But if you’re skeptical about SEO, you’re not alone. Most SEO agencies are really ad agencies, which means you get fleeting wins. Organic search engine optimization based on an excellent strategy and good site design will help create consistent long-term growth.
HOld on a minute...
Smart SEO is focused on content that acts as both a traffic driver and (gentle) sales conversion machine. It helps you dominate the search engine results pages while staying compliant with Google’s best practices. With a smart SEO strategy, you don’t have to worry about chasing trends. You can focus on growing your business and enjoying life.
A smart SEO strategy is largely immune to the vagaries of Google’s ever-changing algorithms. It doesn’t require constant updates and can pay dividends for years to come. Fun fact: I’ve had posts continue to get more and more traffic despite not touching them for years.
Digital marketing is pointless if it doesn’t boost the bottom line. But a lot of digital marketing is just vanity-metric-driven busy work. It doesn't help to drive sales. Your SEO strategy should be linked to your most profitable products or services, so you can make more sales and grow your business.
A good SEO strategy can bring in leads for years.
Your SEO assets won't just disappear the way social wins do.
SEO typically provides great ROI and long-term growth.
You can relax knowing your leads won't disappear overnight.
Good SEO brings you traffic and helps to convert that traffic.
Search Engine Optimization should help you to increase sales.
Schedule a 15-minute call with me to see if your business is right for SEO.
If your business is a fit, I’ll do a deeper dive into what you’ll need to boost your traffic.
You’ll select an SEO package that will help you achieve your goals.
I'll get started helping you grow your business!
Who do we work with? At Story Envelope, we help service-driven businesses who have a strong focus on quality. We've helped clients in Canada and the US achieve their business goals, reach a wider audience, and get found online. These are some of the businesses and brands we've worked with:
There’s no right or wrong choice. However, typically if you already have a massive website with thousands of pages, a large agency might be a better fit.
Whereas if you’re a smaller business with a small website and you want a personalized high-touch experience, working with a consultant or boutique SEO agency is best. Most importantly, you should trust your SEO team and know that they are focused on helping you achieve your business goals.
"I wanted to thank you for all that you do and for who you are. The video you did of us is amazing! You captured us and the essence of what we want to give to our heroes in the world."
Tiffany & John
BOOSTED THEIR BUSINESS WITH VIDEO + SEO
We grew organic traffic from 300 visitors per month to 8000 visitors per month. And as of Aug 2024, we're at over 20,000 unique organic visitors per month.
"Think Katie's work is just for women? Think again. I'm a man (obviously), and my business tripled, too!"
Joshua
SWAN Wealth is a wealth management company based out of Kelowna, BC. Owners Tiffany and John wanted to get found online by their ideal clients.
Working together we grew their website traffic by over 2500%. (Nope, that's not a typo!) We've generated traffic that would have cost over $250,000 a year if you had to pay for the Google PPC.
We also created a series of videos that allow new ideal clients to feel like they already know and trust SWAN Wealth before they've even booked the first call. Finally, we upgraded their website so that ideal clients feel immediately at peace and at home when they land on the site. The side effect: way more booked calls and way more leads.
In summary, we boosted their business using a smart strategy that attracts the right people to their website and brings them into their sales process more quickly and effectively.
The result: outrageous business growth!
Local Vancouver SEO to get your business found and boost inquiries
Identify your most valuable unicorn keywords that are easy to achieve
Over-arching SEO strategy with deep content instructions
Step-by-step content templates that provide a foolproof way to grow traffic
High-end evergreen SEO-driven video production
Based on the size of your team and the growth you’d like to achieve, your SEO strategy can be either modest or comprehensive. Typically, I take on medium to large projects where I can build out a strategy designed to give you massive growth. My services are not offered a la carte but rather within the context of a growth strategy.
Here are some of the SEO services I provide to help you grow your business by getting onto the first page of Google:
Based on the size of your team and the growth you’d like to achieve, your SEO strategy can be either modest or comprehensive. Typically, I take on medium to large projects where I can build out a strategy designed to give you massive growth. My services are not offered a la carte but rather within the context of a growth strategy.
For every single client, I provide the following:
✅ Identify your most valuable expert content zones
✅ Website assessment with simple suggestions to boost your ranking for important keywords
✅ Provide annual post updates system to keep you ranking
✅ Consulting on how to improve website conversions, so you get more sales calls or purchases from your traffic
✅ Consulting on how to use online automation and digital tools to save time and increase profit margins
For every single client, I provide the following:
✅ Identify your most valuable expert content zones
✅ Website assessment with simple suggestions to boost your ranking for important keywords
✅ Provide annual post updates system to keep you ranking
✅ Consulting on how to improve website conversions, so you get more sales calls or purchases from your traffic
✅ Consulting on how to use online automation and digital tools to save time and increase profit margins
For the most comprehensive packages, I also do the content writing based on your expert input. And I provide graphics to enhance your content and make it rise to the top of Google faster.
My clients include Canadian and US business owners and global brands. You don’t need to live in Vancouver to benefit from my SEO strategies. You can live in Antarctica, and I’ll still be able to help you. But if you’re a chat-over-coffee kind of business owner and you live or work near Kitsilano, I’d love to connect in person! ☕
For most businesses, paying for SEO is worth it. You need to be sure that getting more targeted traffic will increase revenue. If you get the right traffic to a website that converts, then SEO will pay for itself many times over.
SEO is still worth it and is not even close to being dead. It’s still one of the most underused and misunderstood forms of marketing despite also providing the greatest ROI. And AI hasn't put a dent in my clients' traffic.
You can do SEO by yourself as long as you’re committed to a two-year learning curve and many long hours training your brain to think like an SEO pro.
SEO is not that technical anymore. Modern, smart SEO is all about creating unique, people-focused content that’s helpful and demonstrates expertise. SEO requires you to think strategically and outperform the competition. It doesn’t require coding.
SEO is not going to disappear in five years unless the internet disappears.
Unless you want to become a professional SEO or you have some free time, you should hire someone to do your SEO for you. It’s possible to do basic SEO by yourself. But it’s not possible to create a growth-focused high-value SEO strategy without putting some serious time into becoming an SEO expert.
There isn’t an average cost for SEO services because agencies around the world have different operating costs and levels of expertise. Also, some agencies will include ads, PR, and social media strategy in an SEO package. But for pure SEO, you should expect to pay anywhere from $1200 to $10,000 a month or more, depending on the size and complexity of your business and growth needs. SEO is a business investment that helps increase revenue. It's not a dead-weight cost.
SEO is one of the best strategies small businesses can use. It’s my experience that small businesses can dominate Google's search engine results pages because they bring a genuine and unique perspective that big businesses with too many stakeholders can’t match. SEO also tends to provide the greatest ROI of any marketing strategy, which makes it perfect for small businesses.
Are you pretty darn sure that SEO will work for your business? Click the link below to schedule an SEO discovery call to find out more about how we work. This is a no-pressure no-sales call where we just see if there might be a mutual fit.
ready to dive in?
If you do a quick Google search for some words or phrases related to the products or services you offer, what do you find?
Are your competitors coming up even though their products and services aren’t as good as yours?
If you’ve tapped out word of mouth and want to keep growing your business, not doing SEO is probably costing you hundreds of thousands of dollars per year, if not more. Think about how many visitors your website could get if it were on the first page of Google for key search terms. What kind of revenue do you think that would bring? That’s the cost of not committing to SEO.
Luckily, it’s never too late. But the sooner you start, the sooner you’ll get to enjoy those sweet SEO wins!
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